Brownsville ‘Caniacs’ Score A Raising Cane’s of Their Own

Popular brand with focus on chicken fingers, active community involvement, prepares for May 10 grand opening

BROWNSVILLE, TX (May 4, 2016) – Folks in Pharr shouldn’t have all the fun.

So beginning next Tuesday, chicken finger lovers in Brownsville will finally get a Raising Cane’s all their own!

The popular Louisiana-based restaurant company known for its ONE LOVE® – quality chicken finger meals – will hold its second grand opening in the Rio Grande Valley on Tuesday, May 10, at 3341 Boca Chica Blvd. in Brownsville. Local residents should not be surprised if loyal fans – affectionately known as “Caniacs” – decide to campout overnight to be the first in line for their favorite chicken fingers.

Grand opening festivities begin at 9 a.m. with an official ribbon-cutting ceremony hosted by the Brownsville Chamber of Commerce. First-time visitors will be treated to traditional cheers and other high-energy chants to launch the location in unique Cane’s fashion, compliments of its 65-70 newly hired crewmembers. Doors open to the public at 10 a.m.

To add to the opening-day excitement, cheerleaders and a guitar ensemble from Gladys Porter High School will be performing at the restaurant from 10 - 11 a.m.

As if that’s not enough, the first 20 paying, dine-in customers ages 13 and older will receive Free Cane’s for a Year! In addition, the first 100 paying, dine-in customers ages 13 and older will receive a free Cane’s Brownsville T-shirt, along with a voucher for a free Box Combo – containing four fresh, never ever frozen chicken fingers, Texas toast, secret recipe Cane’s sauce, coleslaw, crinkle-cut fries and a drink – that may be redeemed on a subsequent visit.

“I can’t tell you how excited my crew and I are to introduce the people of Brownsville to Raising Cane’s,” said General Manager Will Lopez. “The Caniacs have already started coming out of the woodwork, and we’re looking forward to sharing our ONE LOVE with everyone else that has not yet experienced our delicious chicken finger meals.”

Founded by Todd Graves in 1996 and named for his yellow Labrador, Raising Cane’s recently earned the distinction of being among the Top 10 quick service restaurant chains in the nation for 2015, according to the authoritative Sandelman & Associates Quick-Track study, based on food quality, customer service, cleanliness and other important factors.

In addition to its focus on chicken fingers, Raising Cane’s is renowned for its commitment to active involvement in its local communities.

On Thursday, May 4, Lopez and his crewmembers volunteered at Tip of Texas Family Outreach – which provides supportive services to ensure children are raised in a safe, healthy and nurturing environment – preparing summer camp packages and decorating for an upcoming fundraising event.

“At Raising Cane’s, community service is in our DNA,” said Lopez. “My crew and I were honored to pitch in at Tip of Texas for our pre-opening service project, and we’re looking forward to getting very involved with the Brownsville ISD and other great organizations in the area over the weeks, months and years ahead.”

A third Raising Cane’s restaurant in the Valley is now under construction in Weslaco. It is scheduled to open in June.

Hours of operation at the new Brownsville restaurant are Sunday through Thursday 10 a.m. to 11 p.m., and Friday and Saturday 10 a.m. to 1 a.m. In addition to being the second Raising Cane’s in the Valley, this marks the 90th in the Lone Star State and the 265th nationwide.

 

ABOUT RAISING CANE'S®:

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has more than 260 restaurants in 20 states with multiple new restaurants under construction. The company has ONE LOVE®—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s vision is to have restaurants all over the world and be the brand for quality chicken finger meals, a great crew, cool culture and active community involvement.

 

More information is available at raisingcanes.com.   

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