Raising Cane’s Brings its ONE LOVE® to Missouri City

Chicken fingers chain to open 12th Houston-area restaurant Thursday

MISSOURI CITY, TX (April 22, 2013) – Fans of Raising Cane’s – a.k.a. “Caniacs” – will soon have another convenient option for satisfying their chicken finger cravings.

Baton Rouge-based Raising Cane’s Chicken Fingers is set to open its first restaurant in Missouri City on Thursday, April 25th.  The new location at 3833 FM 1092, on the corner of FM 1092 and Highway 6, marks Cane’s 12th location in the Houston market, its 41st in Texas and its 158th overall across 18 states.

General Manager Rick Ellstrom, who has lived in Missouri City for the past seven years, can’t wait to open his doors to the local community.

“It feels like Missouri City has been buzzing about the new Cane’s for weeks,” said Ellstrom.  “Practically every friend and neighbor I run into tells me how they can’t wait to get their ONE LOVE on.  It’s really pretty exciting!”

Known for its ONE LOVE® – quality chicken finger meals – Raising Cane’s is in the midst of a rapid expansion across Texas and the rest of the country.

In February, Raising Cane’s earned the distinction of #1 Quick Service Restaurant Chain in the Nation for 2012, according to the authoritative Sandelman & Associates Quick-Track study.  In addition to scoring top overall honors, Cane’s earned six additional first-place awards.  More than 63 percent of Raising Cane’s customers rated their most recent visit “excellent” overall (rating of “5” on a 5-point scale).

The company is likewise distinguished by its generous support of the communities it serves.

On Friday, April 12th, Ellstrom and his Crewmembers volunteered at the Kitty Hollow Bark Park in Missouri City, where they created an obstacle course for the dogs.

“Active community support is embedded in Raising Cane’s corporate DNA, so you’ll see us getting heavily involved in Missouri City’s schools and other non-profit organizations over the coming months and years,” said Ellstrom. 

A grand opening ribbon-cutting ceremony will be conducted at the restaurant at 9:15 AM on Thursday, April 25th, in conjunction with the Fort Bend Chamber of Commerce and city officials.  Doors will open to the public at 10:00 AM.  The first 100 paying dine-in customers will receive a commemorative Missouri City Cane’s T-shirt, along with a voucher for a free Box Combo – containing four fresh, never ever frozen chicken fingers, Texas toast, secret recipe Cane’s sauce, coleslaw, crinkle-cut fries and a drink – that may be redeemed on a subsequent visit.  

First-time visitors to the ceremonies are in for a treat, as 45-50 newly hired Crewmembers will be performing their traditional cheers and other high-energy chants to launch the new location in unique Cane’s fashion.  In many expansion markets, customers camp out overnight to be among the first to enjoy Cane’s offerings. 

Between April 25th and May 2nd, customers at the Missouri City restaurant will also be invited to participate in the company’s “Give Back Giveaway” tradition, in which one customer will win a $1,000 donation to his or her local charity of choice, along with Free Cane’s for a Year

 

ABOUT RAISING CANE'S®:

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has more than 150 restaurants in 18 states with multiple new restaurants under construction. The company has ONE LOVE®—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s vision is to have restaurants all over the world and be the brand for quality chicken finger meals, a great crew, cool culture, and active community involvement.

More information is available at www.RaisingCanes.com.  

Contact: Ladd Biro, Champion Management 

972.930.9933; lbiro@championmgt.com

 

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